Timing is everything — whether it’s navigating traffic to get to work on time or getting a table at a popular restaurant. If you miss the window, you might end up stuck in traffic or waiting in line longer than you’d like for dinner. Timing can be tricky for everyday activities, and it’s even more challenging when it comes to the markets. If your timing is off with the markets, research shows it could cost you. It’s a significant risk.
Making the right call
For some investors, timing the market is like calling the right play in football: If you do it right, the risk could be worth the reward. However, if your timing is off, you could end up getting sacked. Missing even a handful of the market’s best days can dramatically cut your investment returns. Conversely, missing several of the worst days in the markets can potentially offer higher returns, but the strategy behind trying to miss the bottom of trading can be challenging.
Based on the historical performance of the S&P 500 Index, missing just 10 of the best days in the markets, a very small amount over a 30-year period, would have dropped your annual average price return from 8.36% to 5.48%. Missing the 30 best days would have caused the drop to be even more steep to 1.98%. If you missed the 40 best days, the drop would have been even more still to .57%. Change that to a 50-best-day miss and your return would have hit a negative, -.73%.¹
In the news
Markets fluctuate greatly and interest rates rise and fall, but outside factors like politics and international trade can also affect investment returns monthly, weekly, even daily. Predicting change is really just guessing.
Diversification in investments can be a better overall strategy, limiting exposure and risk by building your portfolio to address your short-term and long-term goals. As life changes with marriage or divorce, a new baby, a new job or even retirement, it’s important to review your financial goals.
The bottom line
At TrueJourney, we believe the best strategy to help manage your risk is to avoid trying to time the markets and remain fully invested throughout a complete market cycle rather than attempting to time the market by buying and selling to avoid volatility or capture significant gains.
It’s also a strong recommendation to consider rebalancing your portfolio, buying asset classes that have fallen below a portfolio’s long-term allocations and selling those that are above it while staying fully invested. Regular rebalancing can lead to more consistent returns and help manage your risks, something we always want to do. The markets are never a completely smooth ride, but some simple strategies can help reduce losses and help you maintain performance in the long term.
Diversification is an investment method used to help manage risk. It does not guarantee investment returns or eliminate risk of loss, including in a declining market.
- Bloomberg and Wells Fargo Investment Institute. Data from January 1, 1996, to December 31, 2025. The S&P 500 Index is a market-capitalization-weighted index composed of 500 stocks generally considered representative of the U.S. stock market. The fact that buy and hold has been a successful strategy in the past does not guarantee that it will continue to be successful in the future. The performance shown is not indicative of any particular investment. An index is unmanaged and not available for direct investment. A price index is not a total return index and does not include the reinvestment of dividends. Past performance is no guarantee of future results. Investing in stocks involves risk and their returns and risk levels can vary depending on prevailing market and economic conditions. Wells Fargo Investment Institute, Inc. is a registered investment adviser and wholly-owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company.
This article was written by Wells Fargo Advisors Financial Network and provided courtesy of TrueJourney.
Investment products and services are offered through Wells Fargo Advisors Financial Network, LLC (WFAFN), Member SIPC.
TrueJourney is a separate entity from WFAFN.
©Wells Fargo Advisors Financial Network, LLC. All rights reserved.





